Caribou Coffee The Gourmet Coffee Sellers

« « The Different Types of Coffee Beans | The Health Effects of Coffee Addiction » »

Caribou Coffee The Gourmet Coffee Sellers

Sunday, March 2nd, 2008 Subscribe To Our Feed

Starting as a coffee retailer, the products of Caribou Coffee now contain a whole range of gourmet products inclusive (besides coffee beans and blends) cold coffee drinks, blended drinks, tea, and some clothing items like shirts along with accessories like bags. The signature of Caribou, however, still remains its coffee products. In fact, Caribou also outranked the world’s top ranked coffee retailer (Starbucks Coffee) in national taste tests carried out for the quality of flavor and inclusion of coffee brands. Caribou licenses third parties also , allowing them to use its brand on food and merchandise items that meet its criteria of quality.

Caribou’s Role in Environmental Amelioration

Besides making gourmet coffee production a commercial winner, Caribou Coffee has been concerned with producing eco-friendly coffee in order to shoulder the efforts of environmental amelioration. It has become a parent with the Rainforest Alliance and also stands as the first coffee-producing company that purposely sponsors the Specialty Coffee Association of America’s Producer Support Fund.

Caribou’s Partnerships

Caribou Coffee has business partnerships with several well-known companies including Coca-Cola North America, Frontier Airlines, General Mills, Kemps, Life Time Fitness, Mall of America, USA Today, and Wandering Wifi. Other partners of Caribou include Keurig and Rainforest Alliance. The company is especially interested in involving communities that work for social welfare, specially in the categories of breast cancer, children’s literacy, and environment.

Investment and Controversy

Caribou Coffee has lately been surrounded by much debate due to the heavy investment of the First Islamic Investment Bank of Bahrain, which is one of its leading stockholders. The controversy particularly got heated when Yousaf al-Qaradawi, an Islamic Egyptian scholar, became the bank’s Chairman of the Board in 2002. On account of Qaradawi’s views, he had already been banned from entering the United States. When Qaradawi came down the chairmanship later that year, the controversy surrounding Caribou Coffee was slightly cooled down.

Get Social, Bookmark Us!!: