Is your morning coffee the only thing that can get you moving and ready to start your day? Or, if you need a little extra incentive, then you may need one of the Starbucks coffees. You can order your favorite coffee beverage from the smiling barista behind the counter. It is also quite possible that the smell of fresh pastries will tempt you enough to promise additional workout time at the gym later. You may even linger around their little coffee bar for a while to savor that sweet aroma just a little bit longer.
Is the recognition from purely branding that makes them rank right up there with other popular brands such as Coca Cola and McDonalds? Or, is it due to the number of locations worldwide making it bound to be recognized through advertising? Or, is a Starbucks coffee just that good; a part of something special?
The original concept was to create a place where people could meet to communicate, other than at home or work; as CEO Howard Schultz put it, “a third place.” With that in mind, the coffee bar was designed to make customers feel comfortable enough to engage in social interaction. While Starbucks coffees lure them in, the atmosphere itself is designed to invite customers to settle in and hang out for awhile.
Of course, Starbucks is all about coffee. From a coffee cup full of their special blend to lattes and espressos, Starbucks is synonymous with coffee and they take it very seriously. They started out as premium coffee roasters and have held fast to their beginnings by serving only excellent brews. They recently underwent some changes and now discard any coffee that had been brewed for more than a half hour.
Their commitment to providing excellence is evident when you consider the fact that the employees at Starbucks are asked to not wear any type of strong perfume, as it may interfere with the aroma of coffee. The indoor cafes are all non-smoking in order to prevent the smell from overpowering the coffee. You may not be aware that at one time they served different breakfast sandwiches but quickly stopped, as some reported that the smell of the food overpowered the aroma of coffee, thus making their coffee house smell more like a diner. They want you to be able to enjoy their great Starbucks coffees in a comfortable and friendly atmosphere, and served by their attentive staff.
